活动优惠和渠道的联系优化

Unica Optimize是一个卓越的营销活动优化解决方案,可跨时间、活动优惠、渠道和多种营销活动为每位客户确定最佳联系策略

Optimize的特点

客户优化

在与客户沟通的机会有限的情况下,在控制接触疲劳的同时,确定向哪些客户提供哪些活动优惠

活动优惠优化

当只能分发有限的数量时,确定哪些客户可以获得哪些活动优惠

时间优化

确保活动优惠不相互冲突,活动优惠不重复,活动优惠优先

预算优化

确定如何在不同的活动、优惠或客户之间分配预算

渠道容量优化

利用固定的渠道容量,确定使用哪些渠道与哪些客户沟通以及何时沟通

基于目标的优化

根据潜在价值、收入、利润、曝光率、回复概率等营销目标为客户进行活动优惠评分

Optimize的优势

集中管理最佳联系策略的规则、约束和优先级

利用Unica超越营销。创造引人入胜的转型体验!

Schedule Digital Experience Demo

In this one-hour session, our product expert will show you how to meet increasing expectations with aplatform that provides modern, flexible tools to meet these complex demands.

You will learn how you can

  • Deliver faster response to the demands for digital experience whether on-premises or in private or public clouds.
  • Give users a single point of personalized access to the applications, services, information and social connections they need.
  • Provide digital experiences that engage audiences – in all industries – across any channel.

Demo Schedule Confirmed

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